Free lead-recovery tool
Lost Lead Calculator
Estimate the revenue exposure sitting in unanswered phone calls. This is not a promise that every missed call would have become a customer; it is a transparent scenario model you can adjust to your own call quality, close rate and job value.
Estimated monthly exposure
Formula
How the estimate works
Monthly calls × missed-call rate × qualified-lead rate × close rate × average job value = estimated monthly revenue exposure if those qualified missed callers are not recovered.
Example: 200 calls × 25% missed × 60% qualified × 30% close × $500 = $4,500/month in revenue exposure. That does not mean software will recover $4,500. Some callers will call back, some leads will be poor, and recovery tools will convert only part of the opportunity.
How to make the model less speculative
- Export one to three months of inbound calls and calculate your actual unanswered rate.
- Use CRM data to estimate what share of phone enquiries are real prospects rather than spam, vendors or existing-customer service calls.
- Use the close rate for phone leads—not the company-wide close rate.
- Use gross sale/job value only if that is the decision metric you care about; for profitability, substitute contribution margin.
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